Learn best practices and industry trends
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Establishing SEO Smarts in Product Taxonomies
So your organization has caught the bug. The phrase "SEO" rings
out in every meeting. It's whispered in the halls by consultants.
Your company has (finally) decided SEO (Search Engine Optimization)
is important. That's a great thing. All web-exposed organizations
have to face the challenges and opportunities SEO presents.
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5 Data Challenges for Industrial Distribution Websites
Ecommerce professionals in the Industrial Distribution space
tend to have a deep appreciation for product data challenges.
Relative to their B-to-C peers, they are asked to create online
shopping environments with lower budgets for more complex products
sourced from less cooperative manufacturers. In short, if a
B-to-C retailer spends $100 to create a web site for 10 beach
towels, an industrial distributor spends $50 for 20 pneumatic power
tools.
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Product Search Optimization - 6 Critical Data Strategies for
Driving Online Revenue
It's poignant to think of the search box as an employee. At many
online retailers the search box services millions of customers a
month. In addition to direct customer interactions, the
search box increasingly serves as a resource to customer service
personnel. How much does the search box cost an organization
each time it fails to effectively comprehend or misinterprets the
request of a customer or employee? How can the search box be
trained?
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Site Search Analytics - Enhancing Search Content to Drive
Online Revenue
Online retailers and distributors are leveraging customer search
logs to optimize site search and identify product gaps. By
consistently routing diverse customer search terms to relevant
content they are enhancing online "findability," leading to
increased online revenue, and sustainable competitive
advantages.
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