A $2B industrial distributor specializing in
cutting tools and metalworking
MSC is one of the premiere cutting tools suppliers in the
world. Their product selection spans millions of items, tens
of millions of product data points, and millions of website search
opportunities. When they invested in a new product information
system and web based merchandising software, they engaged us to
improve their data. They wanted a fresh start and didn't want their
new website search experience hindered by legacy errors, missing or
incorrect information, and poorly classified products.
BMI's initial product data cleanse, efficient categorization of
products, and sharp keyword search optimization efforts were
instrumental in their website's success. Our work has developed in
to a long-term engagement focused on a deep overhaul of their
product information and product information structures.
Services Included:
- Taxonomy Refinement
- Search Recommendations
- Product Search Optimization
- Content Creation
- Landing Page Development
"ByteManagers has been a valuable partner in the success of
our new website. Their expertise in search and content has helped
to fuel the growth in our online sales.
"
- Charlie Bonomo,
CIO