A multi-billion dollar global supplier of
industrial & safety products
$7M in incremental sales
IN FIRST 90 DAYS
Hagemeyer manages millions of data points from thousands of
vendors to support their product mix. Over time they've struggled
with maintaining consistent, updated, fully populated databases
that allow customers to compare and contrast buying options easily.
BMI streamlined Hagemeyer's product classification and built and
normalized over 100,000 skus for their website re-launch. We
also mined their keyword databases and optimized their search
engine to match customer's natural search behaviors. We
helped generate merchandising content to differentiate their
product mix clearly.
Services Included:
- Taxonomy & Schema Creation
- SKU Build & Normalization
- Vendor Relations
- Categorization/UNSPSC
- Keyword/Search Optimization
- Content Enrichment
- COO/ NAFTA Certification
- Print Catalog Development
"As a result of getting our content and data under
control….ByteManagers, and their team of professionals, helped Hagemeyer launch its first ever eCommerce
site in North America and drive this new channel to more
than $7M in incremental sales within the first
3 months of existence…"
- Steve Karahalios,
Manager, Data Services