A $300M division of $1B+ Electrocomponents
SIGNIFICANT quarterly revenue GROWTH
Allied Electronics is a premiere distributor of
electromechanical parts and supplies in a very competitive
industry. The rapidly evolving technology of their product
selection means that product information is constantly changing.
The nuanced and technical nature of these products requires clear
easy-to-understand merchandising copy to ensure customer confidence
in purchasing decisions. Allied hired BMI to evaluate, enrich and
optimize their print catalog, web product data and keyword search
return sets.
Services Included:
- Product Search Optimization
- Data Modeling
- Vendor Relations
- Categorization/ UNSPSC
- Collateral Development
- Content Enrichment
- Catalog Development
"Allied has identified product content
as a strategic corporate asset that will help the business
meet and exceed its revenue objectives
and market presence. With the Managed Service Program offered by
ByteManagers, Allied will enjoy secured access to ByteManagers' content strategy experts who
are already rooted in Allied's content nuances and will be dedicated to Allied's content lifecycle
needs."
- Rob Birse, Vice
President, Marketing