Survey generates solid industry insight
ByteManagers sponsored a webcast with Industrial Distribution
(www.inddist.com) and our customer Reid Supply
(www.reidsupply.com). The one hour webcast
focused on the importance of quality product content and site
search to help drive online revenue. Greg Palmer, Director of
Marketing at Reid Supply, reported how recent efforts to overhaul
their website led to a 17% increase in online revenue. The webcast
drew 192 attendees from a total pool of 410 registrants. The
profile of attendees and registrants was a broad cross section
including a heavy dose from the Industrial Distribution market with
company sizes ranging from under $25Million to an excess of
$1Billion.
At the midpoint of the webcast, we conducted a survey that asked
attendees "What percentage of your sales is generated online?" As
you can see, over 27% of companies surveyed are generating more
than 5% online, and 15% are generating more than 10% of company
sales online!
The webcast is archived and is available for viewing at:
http://www.inddist.com/webcast/ALL_WEBCASTS/2069-Building_a_Profitable_Online_Strategy_in_Distribution.php
We'll continue to post interesting data that came out of this
webcast in future posts.
Joe Walsh
Manager, Customer Development